What is the primary goal of a strategic publication plan?

The primary goal of a strategic publication plan is to maximize research impact and dissemination. This involves designing a framework that ensures research findings are communicated effectively to the appropriate audiences, thereby facilitating knowledge transfer and influencing practice within the relevant fields. A well-developed strategic publication plan outlines the target audiences, optimal journals for submission, and the timing of the publication, all of which contribute to elevating the visibility and influence of the research.

By focusing on maximizing impact, such plans aim to ensure that research not only reaches its intended audience but also resonates with them and prompts further discussion, citation, and application in real-world settings. This approach ultimately supports the advancement of science and the implementation of evidence into practice, reinforcing the significance of the research and its potential benefits to society.